normal studio

Founded in 1927, Sammode became a pioneer four decades later with the invention of an emblematic product: the hermetic fluorescent tube. In a bid to conquer new markets in 2015, the French lighting manufacturer asked us to give our insight on the brand’s overall identity.

In view of its designs intended for industry, Sammode wanted to develop its tubular light for use in more domestic spaces such as hotels and restaurants, shops and homes. While maintaining the company’s characteristic high standards, our aim has been to develop new product ranges for architecture, interior design and decoration, brought together under the “Sammode Studio” label.

Our first project was to extend the range by making the tube autonomous for the first time, creating three models: a table lamp, a portable light and a floor lamp. This work on the brand’s creative strategy made us think about the new lighting fixtures that the company could produce and the choice of external designers who could come up with new ideas for them. It also made us consider all the technical aspects of manufacturing: variety of models, dimensions, materials, textures, finishes, colours, etc.

As well as creating products, we have also been tasked with establishing the company’s brand image, its visual identity. We have put together a team of professionals to take care of its communication media: graphic designers, writers, photographers, stylists, videographers, and so on. Finally, we have designed all the spaces to increase the brand’s visibility at trade shows and cultural events.

Sammode, Châtillon-sur-Saône (Vosges) and Paris (head office)