In 2024, Ober appointed Normal Studio as artistic directors for the group and its two flagship brands, Oberflex and Concrete LCDA, ushering in a new era of creative momentum.
With a fresh perspective and a strong commitment to sustainability, Normal Studio brings a holistic design approach that balances form and function while embracing the group’s core values of innovation, craftsmanship, and creative collaboration. Their multifaceted vision informs every aspect of Ober’s identity — driving the development of new collections, encouraging synergies between brands, and shaping key moments such as the group’s centennial.
At the heart of each initiative lies Ober’s enduring heritage, its capacity for renewal, and the boundless creative potential of its materials.
